Elevating brand presence on TMALL and JD.com
To increase brand awareness in China, leverage Vaseline’s authenticity and direct consumers to purchase we streamlined a content hierarchy across three key product pages, and delivered a concept for a flexible shop front structure.
Three key product pages
Content hierarchy, messaging and narrative was optimised to tell a coherent and engaging brand story.
To provide relevant shop front design throughout the year we proposed a basic, layered structure that would help to emphasise each and every special occasion in a uniform manner.
Client: Unilever APAC
Agency: Arcade, Singapore
Role: Art Direction, UX and UI Design
Copywriting: Isaac Tan
Account Management: Dorothy Yew, Courtney Stables
© W. Swiatoniowski 2018