01.Vaseline-Intro01.Vaseline-Intro

Elevating brand presence on TMALL and JD.com

To increase brand awareness in China, leverage Vaseline’s authenticity and direct consumers to purchase we streamlined a content hierarchy across three key product pages, and delivered a concept for a flexible shop front structure.

02A.PDP-Vaseline_PJ02A.PDP-Vaseline_PJ
02B.PDP-Vaseline_PJ02B.PDP-Vaseline_PJ
02C.PDP-Vaseline_PJ02C.PDP-Vaseline_PJ
02D.PDP-Vaseline_PJ02D.PDP-Vaseline_PJ
02E.PDP-Vaseline_PJ02E.PDP-Vaseline_PJ

Three key product pages

Content hierarchy, messaging and narrative was optimised to tell a coherent and engaging brand story.

Shop-In-Shop concept

To provide relevant shop front design throughout the year we proposed a basic, layered structure that would help to emphasise each and every special occasion in a uniform manner.

Client:
Unilever APAC

Agency:
Arcade, Singapore

Role:
Art Direction, UX and UI Design

Copywriting:
Isaac Tan

Account Management:
Dorothy Yew, Courtney Stables