The Bodycoach, a smart and fun fitness brand
The Bodycoach is the identity of Joe Wicks, the London based fitness trainer transforming the lives of thousands of people around the globe with The 90 Day Shift, Shape and Sustain fitness and nutrition plan.
A refreshed, lean look for The Bodycoach logo
Sans-serif letterforms of ‘Titillum Web’ font were rounded to convey the friendly and candid nature of the brand. Optimised kerning increased legibility at various sizes and arrangements.
Based on deconstructed shapes of ‘Titillium Web’ font, custom made iconography was developed to visualise content, aid narrative and support the user experience.
90 DAYSSS PLAN
Delivered to provide thorough guidelines on typographic treatment, extended colour palette and image use.
Redesigned to clearly categorise content, and effectively increase engagement with online followers.
Client: The Bodycoach
Company:Saturator Ltd (Self)
Role: Identity, UX and UI Design
Partners: Ashley Bridger
© W. Swiatoniowski 2017