01.TheBodycoach-Intro01.TheBodycoach-Intro

The Bodycoach, a smart and fun fitness brand

The Bodycoach is the identity of Joe Wicks, the London based fitness trainer transforming the lives of thousands of people around the globe with The 90 Day Shift, Shape and Sustain fitness and nutrition plan.

02.TheBodycoach-Logo02.TheBodycoach-Logo

A refreshed, lean look for The Bodycoach logo

Sans-serif letterforms of ‘Titillum Web’ font were rounded to convey the friendly and candid nature of the brand. Optimised kerning increased legibility at various sizes and arrangements.

03.TheBodycoach-Detail03.TheBodycoach-Detail

Custom icons

Based on deconstructed shapes of ‘Titillium Web’ font, custom made iconography was developed to visualise content, aid narrative and support the user experience.

Detailed documentation

Delivered to provide thorough guidelines on typographic treatment, extended colour palette and image use.

06.TheBodycoach-Documentation06.TheBodycoach-Documentation

Refreshed blog

Redesigned to clearly categorise content, and effectively increase engagement with online followers.

Client:
The Bodycoach

Company:
Saturator Ltd (Self)

Role:
Identity, UX and UI Design

Partners:
Ashley Bridger