Working closely with information architects, development team and brand managers we built and deployed a new, robust and fully responsive platform for Castrol.
I was involved in early stages or research and ideation, through the iteration and implementation of the final product.
To accommodate the vast number of regional websites we developed nine core page templates, and 17 interchangeable components, built and set in Adobe CQ5. Scalable components could be used to create new pages or customise existing ones.
Optimised user experience and updated design aligned with existing styles and the varying needs of each market.