Working closely with information architects, development team and brand managers we built and deployed a new, robust and fully responsive platform for Castrol.
I was involved in early stages or research and ideation, through the iteration and implementation of the final product.


Experience framework

To accommodate the vast number of regional websites we developed nine core page templates, and 17 interchangeable components, built and set in Adobe CQ5. Scalable components could be used to create new pages or customise existing ones.
Optimised user experience and updated design aligned with existing styles and the varying needs of each market.

'Online Content Guidelines'

In addition, we delivered ‘Online Content Guidelines’ to supplement and assist those who will be curating regional sites. The guide itself acted as a manual outlining how to build each page to function at its best, and create great looking and on-brand content.


AKQA, London, United Kingdom

Interaction, UX and UI Design

Information Architecture:
Irina Chiew, Leanne Byrom

Emma Wood, Ashley Bridger